Features and Benefits

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Private label wines are more profitable than comparable quality brand name wines
Private label wines are a unique offering for your guests: a wine exclusively available in your restaurant, store or hotel
Private label wines are a brand extension
Guests won't see your wines on sale at the local store for less than you charge by the glass
You control your own supply and costs without having to overbuy to get the top deal
You determine your gross margin on key items (private dining wines, wine by the glass) and lock in your profits