Direct To Consumer Wine Sales Growing in Volume and Value According to Nielsen

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At ShipCompliant’s annual Direct Sales Seminar today, Kent Nowlin of ShipCompliant and Danny Brager of The Nielsen Co. presented data developed by Wines & Vines and ShipCompliant with Nielsen research about direct-to-consumer sales. The survey confirmed that DtC sales are a robust and growing trade. While comprising only 2% of total wine sales, the segment accounted for 11% of total value. Read more at: © Wines & Vines